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pm | | adidas originals (5th Nov 21 at 9:07am UTC) | Quote Reply | A good beauty rule of thumb to live by? When you find yourself dusting off the ol’ humidifier for the season, it’s a good time to inject the rest of your evening skincare routine with a little extra TLC. Consider starting with Youth to the People’s new extra nourishing balm cleanser, adidas originals which instantly melts away the day’s long-wear makeup and sunscreen, leaving behind glowing, hydrating skin thanks to a combo of oil-soluable hyaluronic acid, moringa and jojoba oils and an anti-oxidant-rich blend of three berries. It’s enough to give anyone sweet dreams.
In the age of fast fashion, TikTok shopping hauls and #OOTDs, we’ve come to associate style with an (overly) well-stocked wardrobe. Unspoken social media rules tell us that once an outfit is posted to one or all of our many feeds, we are never to be seen in it again. This culture inevitably plays into a hot-button issue in the fashion industry: the overproduction and overconsumption of clothes, adidas one small solution for which may come via digital fashion. Zero10, a tech startup brand, is creating digital clothing, and its efforts may address one piece of the waste puzzle by changing the way we think about clothes, instead of asking us to wear less. Launching on October 21, Zero10 is an iOS application that uses augmented reality (AR) technology to simulate garments from various brands onto users’ bodies. Made from pixels instead of textiles, digital clothing is giving the fashion industry a small but desperately-needed push towards sustainability.
“The most important motivation was the desire to solve those industry problems that have existed for a very long time,” Zero10 CEO and co-founder George Yashin tells FASHION. “The complexity of production and manual labor; overproduction — since consumers want to buy more, cheaper and more often.”
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