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pm | | bransoletka z zawieszkami (5th Nov 21 at 9:08am UTC) | Quote Reply | In line with fashion’s continued merging of the digital and physical worlds, Zero10 allows users to try on clothing in real time via phone cameras, and post their digital ‘fits to social media. Using cloth-simulation technology, the app replicates the natural flow of fabrics to create a life-like effect.
“We are already working on the features that will allow users use it not bransoletka nomination only for AR fitting and content creation, but also, for example, in games, to create their own customized items, to look at the new collections or even resell digital items,” Yashin says.
Along with encouraging users to try on garments virtually (à la Cher in Clueless), the app has a wardrobe feature where users can purchase and store their favourite looks. All of this can then be used to create social media content.
Zero10 will be collaborating with fashion brands, emerging independent designers and artists on new drops, which will be revealed within the app. Collections are released every two weeks, as reported in WWD, and items are usually priced at around US$1 to US$20. For the launch, Zero10 told WWD it will be offering 12 unisex digital items for free from brands including Ksenia Schnaider, bransoletka z zawieszkami ZNY, AV Vattev, Florentina Leitner and Ttswtrs.
For those who are always searching to produce fresh fashion content, digital clothing is an eco-friendly option. The dressing method involves no textile waste, so users can buy a trendy item and wear it once without contributing to landfill disposal. Plus, it’s more affordable than physical clothing, and makes attaining luxury items more accessible. With items capped at US$20, Zero10 is producing high-end pieces at fast fashion prices, without the environmental waste. It also breaks down traditional barriers of size exclusivity in luxury fashion, as digital clothing can fit any body size.
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